Winnebago, More Than Just Happy Camping
Lug_nut’s latest news observation. Winnebago, the household name in motor homes, is taking steps to diversify into a product that they feel well suited, the shuttle bus. The 25 passenger mini bus market is currently absorbing about 20,000 units per year. Winnebago wants to get a share of that market.
Their expertise in the designing, building and selling of motor homes for decades, has taught them a lot. By using this knowledge and skill, the company feels confident in this venture. The new vehicle looks like it will carry the name Metro Link. Production is slated to start this winter or early in the spring.
This seems like a very smart corporate move for any manufacturer of motorized RV’s . A move that one would have thought we would have seen earlier by any one of several companies. This is especially true given the state of the RV market since the downturn.
So, in the coming years, while you are riding the shuttle bus from the long term parking to the airport, don’t be surprised to see “By Winnebago” inscribed somewhere in the bus. Winnebago, making people more than just Happy Campers.
Lug_Nut - Peter Mercer