Gr8LakesCamper: Detroit Camper & RV Show reports huge attendance
Thought I might pass along this bit of good news.
The 45th Annual Detroit Camper & RV Show experienced its best show in 10 years. The show, which ran from Feb. 16-20 at the Suburban Collection Showplace in Novi, recorded 18,400 attendees — a 12 percent increase from the 2010 show. The show was sponsored by the Michigan Association of Recreation Vehicles and Campgrounds (MARVAC).
Saturday alone saw over 9,000 attendees, making it the busiest day in MARVAC RV show history. According to Bill Sheffer, director of MARVAC, show visitors lined up on Saturday before the show opened, with strong ticket sales continuing all day.
I was able to attend the show on its opening day – more later on why I wasn’t able to go other days – and personally saw a ton of people going in and out of the 280 RVs on display. I was also able to talk to several of the RV dealers both that day and more recently, after the show was over and they had time to recuperate. Many reported customers looking for smaller, lightweight and more fuel-efficient RVs.
“Buyers are back,” said Victoria Rokas of Vicars Trailer Sales in Taylor. “Customers were upbeat, positive and confident about purchasing an RV as they look for more value for their dollar.”
“Overwhelming” was the word used by another dealer, Tim O’Brien of Circle ‘K’ RV in Lapeer. “All our salespeople were so busy.”
O’Brien said the record number of people attending the show – and willing to do more than just kick the tires – is a sure sign that the economy is improving. And that’s saying something, because southeast Michigan has been one of the hardest hit regions in the entire country during this past (current?) recession.
“I call it ‘frugal fatigue’,” O’Brien said. “People have been frugal for so long that they’re tired of it. They’re ready to get out and start looking at things, and – I know I’m biased here – but RVing is one of the most affordable ways to travel and spend recreation time. Dollar for dollar, RVs offer the most bang for your buck.”
Larry See, of A&S RV Center in Auburn Hills, said he, too, was very busy during the show. That opening day I tried talking with him at length, but he understandably was needing to excuse himself as people constantly wanted him to talk about the Keystone Raptor Velocity 5th Wheel and its “rear porch” feature (which is pictured at left).
According to the Recreation Vehicle Industry Association, RVs are now attracting young buyers between the ages of 18 and 34. In fact, the fastest growing group of RV buyers falls in this age demographic, although buyers between the ages of 35 and 54 remain the largest segment of RV owners.
MARVAC’s Sheffer noted the same trend at the Detroit Camper & RV Show, saying “show attendees varied in age, but large numbers of families with young children were prevalent throughout the day.”
As I said, I was able to attend the first day of the show, and Sheffer told me then that a banking official had casually mentioned his bank was offering nearly $100 million in financing to RV buyers, nearly double from the previous year. Sheffer added that within several minutes of the show’s opening, one dealer was already closing on sales to a handful of customers.
My thoughts on the show? It was bittersweet. It was great, but I was only able to go for a few hours of the first day. I had planned on going every day, but life got in the way.
If you want to read more about my experiences at the show, you can read the post from my companion blog here. In it, I talk more about the Raptor Velocity as well as the Fleetwood Terra and its Hide-A-Loft feature and the brand new Holiday Rambler Trip motor home.
From the companion blog: It’s been a while since I’ve posted at RV.net, so I must have about 30-40 posts on my companion blog. Most of them are about great specials and events at popular travel destinations, including St. Patrick’s Day in Chicago and in Saugatuck, Michigan, Newsbits from the Illinois DNR, and the Ohio DNR offering big discounts at Grand Lake St. Marys State Park.
Gr8LakesCamper celebrates the world of RV Camping in the Midwest. Gather around the campfire and share tips, ideas and stories on RVing, camping and travel destinations. Follow Gr8LakesCamper on Twitter, Facebook and the personal blog.
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