A new trailer that’s old
First unveiled at the 48th Annual National RV Trade Show in Louisville, Kentucky in late November 2010, the Eddie Bauer Airstream is now available at dealers nationwide.
With more than 160 years of combined experience, two iconic brands, Airstream and Eddie Bauer, have partnered to create the ultimate adventure travel trailer, specifically designed to bring outdoor enthusiasts closer to Mother Nature in comfort and style.
Designed to meet the specific needs of outdoor adventure travel, the Eddie Bauer Airstream includes a unique sport hatch in the rear of the trailer. The hatch allows for easy loading and unloading of oversized equipment such as bikes and kayaks which can then be secured in the fold-away dinette/lounge area. The unit is also equipped with premium oversized Michelin tires to provide greater ground clearance and rugged wheel-well cladding to protect against off-road debris.
A handheld exterior shower makes for easy cleanup for the traveler, their equipment, or pets. Extra clotheslines and racks are intended for hanging wet clothing while durable exterior tie hooks are ideal for securing equipment or making sure Fido stays close by.
The interior features an Eddie Bauer-inspired décor, including maple and soapstone laminates, fossilized leaf pattern roof locker doors, quilted fabrics with contrast piping, as well as extremely durable and stain-resistant Sunbrella upholstery. The 25-foot trailer can sleep four people, and its queen-size bed comes with an Eddie Bauer Goose Down duvet, pillows, and throw to provide comfort at the end of an adventurous day. And the rear sport hatch, with its roll-down screen, creates the ultimate portal for bringing the outdoors in.
The Eddie Bauer Airstream also comes with a co-branded duffle bag and two daypacks that make ‘pack & go’ super easy.
“Airstream customers have always been passionate in their pursuit of outdoor adventure, and now we’ve created the ultimate tool to support their needs,” says Airstream President and CEO Bob Wheeler, “And we’ve done so by perfectly melding the inimitable style of two great American brands.”
“Eddie Bauer has been outfitting fishermen, hunters, mountaineers, and other outdoor adventurers for 90 years,” said Neil Fiske, Eddie Bauer president and CEO. “Partnering with Airstream gives us the opportunity to build something special for those who enjoy comfort and style yet want the flexibility to take all of their gear and equipment on their family adventures.”
The partnership between Airstream and Eddie Bauer will be supported by coordinated marketing campaigns by both brands.
A line of co-branded merchandise will also launch this spring.
The 2011 Eddie Bauer Airstream has an MSRP of $73,702.
Airstream, maker of the iconic “silver bullet” travel trailer, is the oldest recreational vehicle manufacturer in North America. Following founder Wally Byam’s credo, “Let’s not make changes, let’s only make improvements” Airstream has remained a timeless classic. A division of Thor Industries, Airstream is based in Jackson Center, Ohio.
About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear, and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style, and customer service. Eddie Bauer products are available at approximately 358 stores throughout the United States and Canada, through catalog sales, and online.
Creative thinking may mean simply the realization that there’s no particular virtue in doing things the way they have always been done.
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